Data quality is an issue.  Fraud is an issue.  We have solved for that problem. We go out, talk to people, and ask them questions. It’s how we used to do things.  It’s back to basics.  It’s common sense.  It works.

10k Voices finds people to participate in a way that validates the behavior we’re looking for.  This is an evolution of our successful active recruitment model. Let’s engage gamers in places where they’re talking about the game.  Let’s survey runners at the track.  Let’s interview nurses where they work.It’s how we used to do things. Let’s get back to basics.