Brand Name Testing

Audience:

This study required gathering diverse opinions from a myriad of demographics across the US, in real-time and in specific markets. These people participated in a 10-minute survey to test a new brand name with the goal of gathering their reactions and perceptions. 

Our Approach:

We needed to gather feedback quickly for our client. We tapped our nationwide community of interceptors to conduct surveys in high-traffic areas in their local districts - including shopping precincts and central business districts during lunchtime. This approach allowed us to gather high-quality data and valuable insights in a short timeframe. 

Number of interceptors deployed: 38
Number of completed surveys: 472
How long they were deployed for: 3 days 

Result:

We successfully fielded 350 qualified surveys within 4 days of launch.

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