Native American Public Health Study

Audience:

Our research study focused on Native Americans residing in California. The target audience participated in a series of online focus groups to explore critical public health issues affecting this community. 

Our Approach:

The challenge was finding participants of a specific demographic minority in a set geographic area.  We tapped our verified and vetted community of networkers to find these people within their local communities and social networks. This enabled a grass-roots approach to finding people who were passionate about sharing their opinions on the topic. 

Number of networkers deployed: 14
Number of completed surveys: 82
How long they were deployed for: 9 days

Result:

We successfully recruited 5 focus groups within 9 days of launching networkers.

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